About this course

Proficiency Area: Resource Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the third (and final) lesson toward your bronze Merit badge, you'll explore:

  • The three components of effective marketing efforts.

  • What is not required for effective marketing.

  • How marketing connects your audiences and your services.

  • Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. Exploring Marketing Effectiveness

    1. What Effective Marketing Looks Like

    2. Measuring Marketing Effectiveness

    3. Check your learning

    1. Nonprofit Marketing Resources

    2. Bronze Badge Transcripts

    3. Marketing Bronze Badge Wrap-Up

    4. Before you go...

About this course

  • Free
  • 8 lessons
  • 0 hours of video content

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