About this course

Proficiency Area: Resource Generating.

Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.

In the first lesson toward your silver Merit badge, you'll explore:

  • The role that long-term strategy plays in developing short-term marketing efforts.

  • Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.

Course curriculum

    1. What you can expect in this badge

    2. Before we begin...

    3. Putting Your Marketing Abilities Into Practice

    1. Building a Marketing Strategy

    2. Embedding Marketing Efforts in your Organization

    3. Check your learning

    1. Improving Marketing Practices in Your Nonprofit

About this course

  • Free
  • 7 lessons
  • 0 hours of video content

Ready to start learning?

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