About this course

Proficiency Area: Resource Generating.

Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.

In the second lesson toward your silver Merit badge, you'll explore:

  • The range of foundational tools that inform and influence your marketing strategy.

  • The role of hard data and people data in crafting and managing a marketing strategy.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. Assessing Marketing

    1. Tools that Support your Marketing Efforts

    2. Check your learning

    3. Reflection Exercise: Marketing in Your Nonprofit

    1. Your Perspective: Marketing

About this course

  • Free
  • 5 lessons
  • 0 hours of video content

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