About this course

Proficiency Area: Resource Generating.

Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.

In the third (and final) lesson toward your silver Merit badge, you'll explore:

  • How each member of a nonprofit team can set goals that support the marketing of the organization.

  • The GROW model for goal-setting.

  • Team goal-setting through three additional models: FAST, SPIRO, and SMART.

  • The importance of leveraging performance-oriented goals around your marketing efforts.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. Goal Setting to Build Marketing

    1. Setting Your Own Marketing Goals

    2. Goal Setting to Build Nonprofit Capacity

    3. Check your learning

    1. More Marketing Resources

    2. Marketing Silver Badge Wrap-Up

    3. Before you go...

About this course

  • Free
  • 7 lessons
  • 0 hours of video content

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